Delivers flexible curl and lift with a unique hook brush without stiffness or heaviness.
If your lashes point straight down or your curl falls by lunchtime, you need a mascara that is light, lifting, and built to hold. This guide compares the best curling mascaras, who they suit, how they perform in real life, and how to apply them for long-lasting lift without flakes or smudges.
If your lashes are straight, heavy, or resistant to curl, the wrong mascara can undo your work in minutes. The right one feels light, grips from the base, and sets into a flexible film that keeps the curve you created. This guide focuses on mascaras that reliably lift and hold a curl, from budget waterproof winners to smudge-proof tubing formulas. You will also find practical tips for application and removal so you can get dramatic lift without clumps or lash breakage.
Quick picks
- Benefit Roller Lash Curling & Lifting Mascara: Best overall curl and lift
- Maybelline Lash Sensational Waterproof Mascara: Best budget waterproof curl
- Heroine Make Long & Curl Mascara Super Waterproof: Best for stubborn straight lashes and humidity
- Lancome Lash Idole Mascara: Best for separated, feathery lift without clumps
- Kevyn Aucoin The Volume Mascara: Best tubing formula for smudge-proof lift
In-depth reviews
Benefit Roller Lash Curling & Lifting Mascara review
Who it is for: Anyone who wants noticeable lift and curl without stiffness, especially if you prefer a non-waterproof formula that still holds well. It is also a great pick if you like a curler-like effect from the brush itself.
How it works: Roller Lash uses a curved, short-bristled “hook” brush that grabs lashes at the base and physically nudges them upward as you comb through. The formula is lightweight with flexible film formers that set into a gentle curve instead of weighing lashes down. It gives a polished, wide-eyed look with good length and separation, and it layers nicely for more drama without clumping.
Ingredients and feel: The texture is thin and silky rather than thick, so it is less likely to droop a curl. Conditioning agents like provitamin B5 help keep lashes comfortable through the day. On the eyes, it feels flexible, not crunchy.
Drawbacks: Roller Lash is not a true waterproof mascara, which means on very oily lids or in high humidity it can soften a bit by late afternoon. If your lashes are extremely straight or you live somewhere tropical, Heroine Make Long & Curl may hold better. Roller Lash also leans more length and lift than full-out volume, so if you want a thicker look, consider layering or choose Lancome Lash Idole for extra separation or a separate volumizing mascara on top.
Compared to others: Versus Maybelline Lash Sensational Waterproof, Roller Lash is easier to remove and feels softer. Versus Kevyn Aucoin The Volume Mascara, it provides more instant curl from the brush, but the Kevyn Aucoin tubing formula wins for zero smudge on watery eyes.
Maybelline Lash Sensational Waterproof Mascara review
Who it is for: Budget-minded shoppers who want reliable curl hold all day, including those with straight or downturned lashes that usually drop. Ideal for humid weather and oily lids.
How it works: The curved brush with multi-length “ten-layer” bristles fans lashes from root to tip, while the waterproof wax blend locks the shape you set with a curler. One coat gives clean lift and definition, two coats add length and a fuller fan without getting spiky if you comb through.
Ingredients and feel: Waterproof waxes and film formers create a set-it-and-forget-it hold. The formula is a touch drier than washable mascaras, which is exactly why it keeps a curl. It feels slightly stiffer than a non-waterproof formula, but still flexible enough for comfort.
Drawbacks: Removal is the trade-off. You need a dedicated eye makeup remover or a gentle cleansing oil to break it down. If your eyes are sensitive or you dislike waterproof removal, the Kevyn Aucoin tubing option is easier to take off. Also, if you pile on three or more coats quickly, it can clump. Work in thin layers and comb through while damp.
Compared to others: It holds curl longer than Benefit Roller Lash in heat or humidity, but Roller Lash is more effortless to remove and slightly more separating. Versus Heroine Make Long & Curl, Maybelline is easier to find and looks softer, while Heroine Make is the ironclad choice for extreme conditions.
Heroine Make Long & Curl Mascara Super Waterproof review
Who it is for: Lashes that refuse to stay curled, very humid climates, long days, and anyone who needs a zero-smudge, zero-flake formula that will not sag. If every other mascara has failed you, try this.
How it works: This Japanese favorite combines a curl-locking film with lengthening microfibers. The slim curved brush reaches tiny corner lashes and lets you press right at the root for maximum lift. Once set, it creates a featherweight but rigid hold that resists sweat, tears, and sebum.
Ingredients and feel: The Super Waterproof formula is loaded with long-wear polymers and smudge-resistant waxes. It feels drier and more set than many Western mascaras, which is part of why it holds so well. Expect significant length, clean definition, and strong curl retention.
Drawbacks: Removal requires patience. Plan on a bi-phase remover or a soaking step with cotton pads and cleansing oil. If your eyes are very sensitive, or you prefer an easy rinse, a tubing mascara like Kevyn Aucoin The Volume Mascara is gentler to remove. The finish leans more defined and lengthened than plush, so if you want a fluffier, fanned look, Lancome Lash Idole will look softer.
Compared to others: It outlasts Maybelline in extreme humidity, but Maybelline has a slightly more plush finish. Against Benefit Roller Lash, Heroine Make wins for ironclad hold, while Roller Lash feels softer and is more forgiving to remove.
Lancome Lash Idole Mascara review
Who it is for: If you want a lifted, fluttery look that stays clean and clump-free, this is a top pick. It is great for medium to long lashes that need structure and separation rather than heavy volume.
How it works: The elastomer brush has hundreds of micro-bristles that grab and comb each lash. The curved shape lets you nestle the brush at the base to push lashes upward, then glide to the tips for fanned-out length. The gel-like formula is featherweight, which helps curls last without stiffness.
Ingredients and feel: A modern gel-hybrid base and flexible film formers keep the formula light. On the lash, it feels soft and smooth, with minimal clumping even on second and third coats. It layers well over a thin waterproof base if you need extra hold.
Drawbacks: It is not waterproof, so very oily lids or steamy days may still benefit from a waterproof seal. For the most stubborn straight lashes, Heroine Make delivers stronger hold. Lash Idole’s trade-off is that it is extremely easy to remove and stays fluffy and separated.
Compared to others: Versus Benefit Roller Lash, Lash Idole looks a touch airier and more fanned, with similar lift but less grip at the root. Compared to Maybelline Lash Sensational Waterproof, it is less budge-proof yet easier to remove, and it gives a more refined, clump-resistant finish.
Kevyn Aucoin The Volume Mascara review
Who it is for: If you battle raccoon eyes or have watery, allergy-prone eyes but still want lifted lashes, this tubing mascara is a safe bet. It is also great if you want easy, tug-free removal.
How it works: Tubing technology wraps each lash in a lightweight polymer sleeve that sets into a curved shape. Because the formula is thin and light, it does not drag your curl down. Once dry, the tubes do not smear with tears or humidity, yet they slide off with warm water and gentle pressure.
Ingredients and feel: The water-resistant polymer base is smoother and less waxy than standard mascaras. On the lashes it feels flexible and weightless, with clean definition and a natural lift. One to two coats give polished length, and a third coat can add more intensity without clumps if you work quickly.
Drawbacks: Tubing formulas rarely give plush, high-volume lashes. If you want dramatic thickness along with curl, you may prefer Lancome Lash Idole or topping Roller Lash with a light volumizing pass. The brush is slim and precise, but it can take a few tries to learn how to build without over-drying between coats.
Compared to others: It holds better on watery eyes than Roller Lash and Lancome Lash Idole because it will not smudge. Versus Heroine Make and Maybelline Waterproof, the hold is strong but feels gentler and the removal is far easier.
How to choose
Start with your lash type. If your lashes are straight or point downward, prioritize hold over everything else. Waterproof formulas like Maybelline Lash Sensational Waterproof or Heroine Make Long & Curl create a stiffer set that resists droop. If your lashes already curl but need lift and separation, Benefit Roller Lash or Lancome Lash Idole keep the curve without stiffness.
Consider your environment. Humid climate or oily lids usually call for either a waterproof formula or a tubing formula. Heroine Make is the most sweat and humidity resistant. Kevyn Aucoin’s tubing formula is best if smudging is your main problem and you prefer easy removal.
Decide on your finish. For soft, feathery definition with lift, pick Lancome Lash Idole. For a more curler-like push at the base and balanced length and lift, choose Benefit Roller Lash. For maximum grip and longevity, go Heroine Make Long & Curl. For budget-friendly hold with a slightly plusher look, Maybelline Lash Sensational Waterproof is the move. For clean, smudge-proof definition that still lifts, Kevyn Aucoin The Volume Mascara is the tubing winner.
Think about removal and sensitivity. If you have sensitive eyes or wear contacts, tubing formulas are often the gentlest to remove, since they slide off with warm water rather than rubbing with oil. Waterproof formulas require a dedicated remover, so be prepared to soak and gently press, not scrub.
Match your budget to performance. Maybelline Lash Sensational Waterproof delivers excellent hold for the price. Benefit and Lancome provide a more refined, brush-driven lift and easier removal. Heroine Make is still affordable, but shines due to extreme longevity. Kevyn Aucoin costs more, but the smudge-proof tubing and easy removal can be worth it for sensitive eyes.
Application tips for lasting curl
Prep with a curler the right way. Start with clean, dry lashes. Place your curler at the base of the lashes and pulse for 5 seconds. Move to the middle and pulse again, then finish near the tips for a smooth, rounded curl. If your lashes are very stubborn, a quick pass with a heated lash curler sets the curve even better.
Use the root press. With your chosen mascara, press the brush into the base of your lashes for a second before pulling upward. That brief pause deposits more product at the root, which supports lift without overloading the tips.
Seal with a waterproof layer. For extra staying power, try a sandwich: a thin coat of waterproof mascara first, let it set for 15 seconds, then apply your preferred non-waterproof formula like Lancome Lash Idole or Benefit Roller Lash. The waterproof base works like hairspray to lock the curl, while the topcoat gives the finish you love.
Work in thin coats. Most curl loss comes from heavy, wet layers. Apply one thin coat, comb through if needed, then add a second thin coat. Stop while lashes still look feathery and separated. If you need more thickness, focus on the base with micro wiggles instead of painting the full length repeatedly.
Mind your skin care. Rich eye creams and facial oils can transfer to lashes and soften mascara. Keep emollient products a little away from the lash line in the morning, and let sunscreen set before applying eye makeup.
Be gentle at night. Soak waterproof formulas with a bi-phase remover on cotton for 20 to 30 seconds before wiping. For tubing mascaras, splash with warm water and gently slide the tubes off between your fingers. Avoid pulling, which can weaken curl over time by stressing the hair.
Final thoughts
If curl is your top priority, start with Maybelline Lash Sensational Waterproof for an affordable, reliable hold, or go straight to Heroine Make Long & Curl if you live in humidity or your lashes are truly stubborn. If you prefer a softer, easier-to-remove formula, Benefit Roller Lash and Lancome Lash Idole deliver beautiful lift and separation without stiffness. For smudge-free days and gentle removal, Kevyn Aucoin The Volume Mascara is the tubing pick that still lifts. Pair your choice with smart application and your curl will last sunrise to bedtime.
See also
If you want more fullness along with lift, pair any of the picks here with techniques from our guide to best mascaras for volume. And if eyeliner tends to stamp onto your crease once your lashes are curled, our roundup of the best eyeliners for hooded eyes that do not transfer can help keep your look clean.
To lock in your finished eye makeup, a mist from our curated list of best setting sprays helps prevent smudging. For faster, more precise application, upgrade the tools you reach for with our picks for the best makeup brushes, and if you are adapting techniques for mature eyes, see our practical guide to the best eye makeup for older women.
FAQ
Which type of mascara holds a curl best?
Waterproof mascaras and lightweight tubing formulas hold a curl best because they set into a firm, flexible film. Waterproof options like Maybelline Lash Sensational Waterproof and Heroine Make Long & Curl are ideal for stubborn straight lashes or humid weather. If your main issue is smudging or sensitive eyes, tubing formulas such as Kevyn Aucoin The Volume Mascara are lighter on the lash and remove with warm water, yet still keep lift.
How do I keep my downward-pointing lashes curled all day?
Start with a proper curl at the base, pulse the curler at the root, middle, and tips, then apply a thin coat of a curl-locking formula. For the strongest hold, use a waterproof base like Maybelline Lash Sensational Waterproof or Heroine Make Long & Curl, then add a second thin coat of your preferred mascara for the finish you like. Avoid heavy layers at the tips, and keep rich eye cream away from the lash line in the morning so it does not soften the set.
Is it safe to curl lashes after applying mascara?
It is better to curl before mascara. Curling after application can stick to the curler and risk breaking lashes, especially with stiff waterproof formulas. If you need a touch-up, wait until your mascara is fully dry, then use a heated curler briefly to lift without clamping. A light tubing or non-waterproof formula like Benefit Roller Lash is more forgiving if you must adjust.
What is the easiest way to remove waterproof curling mascara without losing lashes?
Soak a cotton pad with a bi-phase remover or cleansing oil, press it onto closed lashes for 20 to 30 seconds, then gently slide downward. Repeat until clean. Do not rub back and forth. For the easiest removal with strong curl retention, try a tubing mascara like Kevyn Aucoin The Volume Mascara, which comes off with warm water and gentle pressure instead of heavy rubbing.
How many coats should I apply for lift without clumps?
Two thin coats are usually ideal. Focus the first coat at the roots with a slight wiggle to support lift, then comb through to the tips. Add a second thin coat while the first is still slightly tacky. If you need more intensity, concentrate extra product at the base rather than the tips. A clean lash comb between coats keeps the fan fluffy and prevents spiking.
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